Our Mission
SHUAA’s mission is to create sustainable value for clients, shareholders and employees by engineering innovative
investment solutions and differentiated product offerings for institutional clients and high-net-worth individuals.
Our business philosophy is rooted in a drive for excellence and performance,
uncompromising integrity, and a strong team culture.
Leading Regional Investment Manager
- Strengthen fundraising capabilities
- Create permanent capital vehicles and grow AUM
- Increase product suite and cross-selling opportunities
Regional Dominance in Investment Banking
- Dominate fixed income trading and capital markets business in the GCC
- Strengthen advisory capacity
High-Performance
Workplace
- Strengthen culture of performance and teamwork
- Develop skills and capabilities
- Attract, nurture and retain best talent
Innovation
Leadership
- Solidify position as a product innovation house
- Challenge the status quo
- Develop the client journey
Process-centric & Digitally-enabled Platform
- Become a process-driven organisation
- Embrace data-driven strategies, analytics and AI
- Scale, improve and utilise the operating platform
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Our Strategic Levers
To achieve our business goals, SHUAA has defined three strategic levers which were communicated back in late 2019.
We are led by a best-in-class Board of Directors and a seasoned and dynamic senior management team.
Defined Strategic Levers
Strengthen and grow core businesses
- Expand regional footprint
- Grow asset management business
- Expand investment bank franchise
Access new
revenue pools
Diversify products and services within core businesses
- Grow fixed income platform
- Grow permanent capital vehicles
- Engineer new products
Increase recurring
income
Scale the platform and operate more efficiently
- Increase operational efficiency
- Optimise balance sheet structure and reduce funding costs
- Digitize the organization